If you think of your Website as the shop window for your Charity then you will appreciate the pivotal role it plays as part of your marketing tool kit. Whether it’s a potential volunteer or fundraiser, it is essential that anyone visiting your site is able to access the information they are looking for with ease.
Google now ranks responsive websites higher in search and this could dramatically effected your page rankings and traffic.
So what is a responsive or mobile friendly website and why do you need one?
It’s likely you have already spent a lot of time and money developing a website that encompasses the values of the charity, presents information clearly, is easily navigated, and highlights the benefits of the great work that you do. However the rapid advances in technology mean that your website needs to evolve and be regularly updated to ensure it remains “fit for purpose”.
The reality is that we are in a mobile, digital age, so in order to meet the needs of your clients, having a website that works on all and any device from PC to mobile is fast becoming a necessity. Developing a responsive website design is the way to achieve this. In simple terms this means a website design that adjusts its layout according to the screen size of the device accessing it. As a result the website will work just as well on the computer as it does on the tablet or phone.
How Will Having A Responsive Website Help My Charity?
If your website isn’t responsive it’s likely the content on your site is not displaying properly on all devices. Menus, copy or images could be skewed or proportioned incorrectly. The visitor may have to scroll around to find content or it may be so muddled it’s illegible. By implementing a responsive design, you know everything will be laid out clearly and the most important information can be featured prominently. This gives you more control over the specific placement of banners, images, and text across different screen sizes.
Essentially a responsive website will ensure all your marketing content looks just as good and is as easy to navigate on a computer, tablet or smart phone. Culturally, we don’t stop for anything anymore, and a responsive website allows customers to connect directly with your charity, ‘on the go’, without having to be in front of a computer. There is no delay or need to remember to “check that site out when we get home”.
The reality is we live in a fast paced digital age and our prospects want instant access to information whenever and wherever they are.
With the changes in the way google ranks mobile friendly sites there really is no better time to update your site and make it responsive to screen size! It’s good for SEO but importantly good for improving the user experience and increasing your likelyhood of conversion!
This handy tool will test if your website is mobile friendly: http://bit.ly/1vr8Vwc If it isn’t responsive, then its well worth investing in an upgrade.
SEO goal posts keep moving as Google continues to find ways to audit both user experience and the provision of new, quality content when reviewing websites. Its increasingly important to check your rankings, monitor your web traffic and review your on page content and keywords to keep ahead of the competition!