ABOUT US : Sweet Charity was founded by Jo Bayne in 2016 with the simple aim of delivering flexible, expert advice to charities based in the Home Counties. The expert team of like-minded freelance creatives, are all determined to make a difference in our community by putting a spotlight on the very real challenges facing all facets of our society. We provide expert lead generating digital and off-line marketing solutions to tell your story, raise awareness and funds. We will create engaging marketing campaigns to develop sustained relationships with your supporters, new community links and consistently reveal the life changing work you do.
HOW WE WORK : In effect we offer a 'one stop shop' for your marketing needs, in order that you can cherry pick the expertise or level of support required on a project or retained basis. For added convenience, you will have one main point of contact, a friendly account manager working hard to achieve your objectives. They will project manage all our marketing support and deliver efficient, hassle free access to our ‘pick and mix’ pool of freelance experts.
MEET OUR TEAM : Introducing the creative and talented group of marketing specialsits that make up the Sweet Charity team! Led by Jo Bayne who will act as your Project Manager, (Account Manager) this expert team is genuinely able to deliver a one stop shop for your marketing needs!
Account Director
Jo Bayne
Jo's expertise is focussed around building strategic marketing plans and briefing and managing promotional campaigns. She bring a balance of creative thinking, strategic marketing planning and robust project management to any team. She is also a self confessed Twitter addict!
Events Consultant
Louise Barcock
Louise gained her events experience managing public events and festivals, working for one of the UK’s biggest event companies, The Concerto Group. Specialising in outdoor events, Louise thrives on turning a green space into the most breath taking of event venues.
Content Marketing Manager
Catherine Kite
With a background in direct marketing and e-commerce, Catherine specialises in writing engaging content for businesses. She is a firm believer in writing with personality, using plain English and finding ways of bringing a business to life with words.
Digital Marketing Specialist
Clare Rudd
Clare’s background lies in Charity Marketing & Fundraising having worked for a range of charities in-house and as a consultant. She now concentrates on Digital Marketing and specialises in Social Media, Email Marketing & training. Her strengths lie in her strategic approach, her technical expertise and her attention to detail.
Email Marketing Specialist
Julie Joseph
Julie is an email marketing expert and has worked with a variety of charities including the RSPCA and Mencap. She will help you develop your strategy including content planning and workflows. Julie will project manage the set up process including list and template creation, organise an automated email series and provide feedback and reporting to drive improved performance.
Brand Manager
Aarti Parmar
Having run a creative agency in Malaysia, it equipped Aarti with valuable creative and commercial experience which she now utilises in her own design business. Aarti is an experienced brand marketer providing purposeful graphic design and big picture thinking in one. Aarti sits on the board of STANTA Enterprise Agency, an NFP organisation.
Marketing Communications Consultant
Lara Davis
Lara has worked in the charity sector in-house and as a consultant. She provides evidence-based strategic advice and creative campaigns to help charities engage effectively with multiple audiences.
Graphic Designer
Nick Pettit
Nick is well versed in giving brands an individual personality and appropriate voice that will make them heard through ideas that sing out and engage with people’s emotions. Working in brand creation, print and digital, he has a reputation for producing creative solutions that deliver.