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HOW SAVE THE CHILDREN HARNESSED THE POWER OF FACEBOOK LIVE!

The charity sector is a close knit community and it is a credit to its members that they are so generous in sharing their expertise and the benefit of their experiences within the sector. With technology changing by the day, it’s challenging to keep up with best practice, so when I had an opportunity to…

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EMBRACING TECHNOLOGY FOR GOOD!

So at ‘Charity Towers’ this month, we have been busy attending industry events to research new ways of working, legislation changes and advances in technology that can help our clients boost business and transform lives.

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DATA PROTECTION: IS YOUR CHARITY COMPLIANT WITH THE NEW GDPR LEGISLATION?

The charity sector is under intense scrutiny over data management and fundraising practices and badly needs to re-build trust. Following the highly publicised fines of the RSPCA and British Heart Foundation, there is rightly an increasing focus within the sector on ensuring charities are compliant with the law and importantly are able to demonstrate the…

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HOW TO MAXIMISE THE VALUE OF YOUR CONTENT MARKETING

To engender real donor loyalty and create a community of advocates for your Charity, content marketing, and specifically the power of storytelling, plays a vital role in the marketing tool kit. However, many Charities have limited internal resources and don’t have lots of time to create weekly blogs and newsletters. Therefore, it’s vital to be…

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IS YOUR WEBSITE WORKING HARD FOR YOUR CHARITY?

If you think of your Website as the shop window for your Charity then you will appreciate the pivotal role it plays as part of your marketing tool kit. Whether it’s a potential volunteer or fundraiser, it is essential that anyone visiting your site is able to access the information they are looking for with…

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INCREASE THE EFFECTIVENESS OF YOUR SOCIAL MEDIA

As a self-confessed twitter addict, (not expert!), and Facebook frequent flyer both personally and professionally, I thought I’d share some social media hints and tips I’ve discovered to maximize the return on investment for all your social media efforts! CREATE GREAT CONTENT Ensure your content is informative and entertaining. People love sharing and retweeting really…

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HOW DO YOU WRITE A MARKETING PLAN TO KEEP YOUR CHARITY ON-TRACK?

In contrast to many people’s fears and assumptions, writing an effective marketing plan doesn’t have to be a headache. In fact the best advice would be to keep things simple, with a concise document that is easy for all your stakeholders to understand and realistic enough for the team to implement. It is worth breaking…

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AND SO IT BEGINS!

Welcome to the Sweet Charity Blog a place that will be filled with news, hints, tips and advice as we share our journey building this exciting new venture. I’m delighted to say that, having created the concept in September, things are moving along rather nicely! With a new logo in place and trade mark application…

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