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Marketing Tips

HOW TO MAXIMISE THE VALUE OF YOUR CONTENT MARKETING

To engender real donor loyalty and create a community of advocates for your Charity, content marketing, and specifically the power of storytelling, plays a vital role in the marketing tool kit. However, many Charities have limited internal resources and don’t have lots of time to create weekly blogs and newsletters. Therefore, it’s vital to be…

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HOW DO YOU WRITE A MARKETING PLAN TO KEEP YOUR CHARITY ON-TRACK?

In contrast to many people’s fears and assumptions, writing an effective marketing plan doesn’t have to be a headache. In fact the best advice would be to keep things simple, with a concise document that is easy for all your stakeholders to understand and realistic enough for the team to implement. It is worth breaking…

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IS YOUR WEBSITE WORKING HARD FOR YOUR CHARITY?

If you think of your Website as the shop window for your Charity then you will appreciate the pivotal role it plays as part of your marketing tool kit. Whether it’s a potential volunteer or fundraiser, it is essential that anyone visiting your site is able to access the information they are looking for with…

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INCREASE THE EFFECTIVENESS OF YOUR SOCIAL MEDIA

As a self-confessed twitter addict, (not expert!), and Facebook frequent flyer both personally and professionally, I thought I’d share some social media hints and tips I’ve discovered to maximize the return on investment for all your social media efforts! CREATE GREAT CONTENT Ensure your content is informative and entertaining. People love sharing and retweeting really…

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