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The OLLIE Foundation

OLLIE is a start up mental health charity raising awareness of the issue of suicide and educating the community on how to help.

The Sweet Charity marketing team have worked together on the design and delivery of a new brand for The OLLIE Foundation to create a credible, high impact identity that clearly communicates the brand values and charity proposition. Utilising evocative photography and deliberately emotive headlines to grab the audience’s attention, the new branding has been rolled out both on and offline to promote OLLIE’s suicide intervention training.

The team also project managed the charities first crowd funding pitch which included creating event stand collateral, video production and a power-point presentation to communicate the achievements and ambitions of this start up charity.

On social media we have successfully created a highly engaged community of advocates and harnessed the support of local press and radio to deliver a strong PR presence.

“I asked the Sweet Charity team to help promote The OLLIE Foundation and expose this start up charity to a wide audience in the community and to raise awareness of the difficult subject of suicide. They embraced the challenge whole-heartedly and through a dedicated digtal marketing campaign created a strong online presence and active social media community.”

Stuart Falconer. Founder The OLLIE Foundation

Local Family Charity Snowflake Appeal

Home-Start Herts is a local family support charity helping struggling parents with home visits, guidance and support, to ensure vulnerable children get a better start in life.


They asked Sweet Charity to help to improve the content and ranking of their new website. The first priority was to improve the copy so that it clearly communicates the support available to families and explains the variety of ways the local community can help raise funds and share expertise.

In addition Home-Start needed some creative support and extra resource to hep bring their annual ‘Winter Snowflake’ fund raising initiative to fruition. We helped by brainstorming the key marketing messages, creating a campaign landing page and using social media to create a fun, festive ‘#Showusyoursnowflake’ appeal to drive awareness and followers.


“Jo has been working with Home-Start Herts, helping us to raise our profile, improve the efficiency of our social media and by creating optimised content for the website to drive traffic. Jo is methodical in her approach, identifying clear aims and targets to focus on, and working efficiently to achieve them.

She quickly developed an understanding of what we do and her passion shows through in the commitment and time she has put into supporting Home-Start, it is clearly more than just a job to her. It is an absolute pleasure working with Jo and we are extremely grateful to her for sharing her valuable time, expertise and knowledge”

Suzy Moody. Strategic Operations Manager