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Earthworks St Albans

Earthworks provides horticultural training for adults with learning disabilities at a wonderful Eco-Garden based in StAlbans.

Sweet Charity are working with Earthworks to launch a new service providing garden maintenance to older or vulnerable members of our community. To kick start the project, a comprehensive competitor review and marketing plan was put into place to promote this new initiative. The 'Earthworks on Wheels' service was launched at a 'Seed Swap' event, attended by local businesses with related marketing literature, blogs and local press coverage.

Following social media and direct marketing training the Earthworks team are now better placed to build a tribe of advocates for their services and drive engagement in our community.

Sweet Charity have also supported work to help Earthworks become GDPR compliant, helping audit processes and put new policies and procedures in place.

"Sweet Charity have really helped us to think differently about our marketing. They were able to get to the heart of the charity, working with us to help get the right message out there. Sweet Charity have delivered some hugely valuable projects, helping us to understand  the competitive market, branding and to launch our new Earthworks on Wheels project. Jo and her team of specialists have exceeded our expectations, being professional, personable and accessible. We are confident that Sweet Charity will always offer the highest level of professional and ethical integrity and this was invaluable to us."

Bianca Badham - Operations Manager Earthworks 


The Herts Domestic Abuse Helpline

This local Helpline provides a life-line to abuse survivors and their friends and family by providing a free, confidential advice and signposting service.

The main objective of this ongoing cross channel marketing support is to raise brand awareness and importantly call numbers.

Following a brand evolution to create a more professional, modern look and feel, we created a campaign targeting local businesses to support victims and promote the helpline. As a result of press coverage including victim and call operator case studies, a series of  blog articles and launching a twitter presence, we significantly boosted web traffic and helped reverse a decline in calls to the helpline.

Harnessing digital marketing tools like PPC and SEO we have increased brand reach and audience engagement, enabling us to educate our local community on how to spot the signs and signpost to help.

"Jo has initiated many new ways of promoting the Helpline. This includes newspaper editorial, enhanced social media presence, website development and generally keeping the charity's name at the forefront of people's minds. She is always planning how we might do things better and coming up with ideas for the next project or campaign. In terms of measurable outcomes, Jo has contributed substantially to raising awareness of the charity's name and this, in turn, has generated more calls to the helpline and more income for us."

Chris Roach - Chair of The Herts Domestic Abuse Helpline


The OLLIE Foundation

OLLIE is a start up mental health charity raising awareness of the issue of suicide and educating the community on how to help.

The Sweet Charity marketing team have worked together on the design and delivery of a new brand for The OLLIE Foundation to create a credible, high impact identity that clearly communicates the brand values and charity proposition. Utilising evocative photography and deliberately emotive headlines to grab the audience’s attention, the new branding has been rolled out both on and offline to promote OLLIE’s suicide intervention training.

The team also project managed the charities first crowd funding pitch which included creating event stand collateral, video production and a power-point presentation to communicate the achievements and ambitions of this start up charity.

On social media we have successfully created a highly engaged community of advocates and harnessed the support of local press and radio to deliver a strong PR presence.

“I asked the Sweet Charity team to help promote The OLLIE Foundation and expose this start up charity to a wide audience in the community and to raise awareness of the difficult subject of suicide. They embraced the challenge whole-heartedly and through a dedicated digtal marketing campaign created a strong online presence and active social media community.”

Stuart Falconer. Founder The OLLIE Foundation

Local Family Charity Snowflake Appeal

Home-Start Herts is a local family support charity helping struggling parents with home visits, guidance and support, to ensure vulnerable children get a better start in life.


They asked Sweet Charity to help to improve the content and ranking of their new website. The first priority was to improve the copy so that it clearly communicates the support available to families and explains the variety of ways the local community can help raise funds and share expertise.

In addition Home-Start needed some creative support and extra resource to hep bring their annual ‘Winter Snowflake’ fund raising initiative to fruition. We helped by brainstorming the key marketing messages, creating a campaign landing page and using social media to create a fun, festive ‘#Showusyoursnowflake’ appeal to drive awareness and followers.


“Jo has been working with Home-Start Herts, helping us to raise our profile, improve the efficiency of our social media and by creating optimised content for the website to drive traffic. Jo is methodical in her approach, identifying clear aims and targets to focus on, and working efficiently to achieve them.

She quickly developed an understanding of what we do and her passion shows through in the commitment and time she has put into supporting Home-Start, it is clearly more than just a job to her. It is an absolute pleasure working with Jo and we are extremely grateful to her for sharing her valuable time, expertise and knowledge”

Suzy Moody. Strategic Operations Manager


This new local charity supports disadvantaged youth to ensure they transition to live healthy, happy and fulfilled adult lives  

Sweet Charity were tasked with helping to review and improve the Transitions'  marketing strategy, create a hard hitting business presentation and support the social media presence of the charity

Jo is one of the most genuinely supportive people I know. She has extensive experience in the charitable sector and has worked very successfully for a number of charity's looking to improve their marketing and profile.

If you need help with your messaging and the focus of your offer - as well as the practical steps you need to take to be effective and to leverage the support you need, do talk to Jo.

Ron Overton Chief Executive Transitions